Consumer Insights
What are your customers thinking when they approach your California tree fruit displays? Find out with this valuable research on peach, plum and nectarine consumers from the PPN Network – the marketing arm of the California Tree Fruit Agreement. These findings can help you significantly enhance category performance!
- 2006 Target Audience Report provides insight into broad target audience categories that are receptive to incremental consumption of peaches, plums and nectarines.
- 2006, Report: “What are your customers thinking?” provides insight into consumer buying behaviors, consumer category knowledge and product preferences.
- 2005 Consumer Trends Report will provide you with key insights into consumer preferences for peaches, plums and nectarines.
View the key findings from the PPN Networks recent consumer research or download it here.